Dd40
Identidade visual para data comemorativa
Contexto
Em 2023 completei 40 anos e decidi fazer uma celebração da data com uma identidade visual e materiais para as pessoas usarem durante a festa e guardarem uma lembrança, em forma de arte, para seus lares.
Foram feitos cartazes, impressos em serigrafia 7 cores fluorescentes, e ecocopos personalizados e reutilizáveis para utilização no fim de semana da comemoração e pós evento.
Conceituação
A ideia da ilustração foi compor um cenário que criasse uma alusão ao numeral 40 de uma maneira não muito declarada, enaltecendo pontos fortes da cidade onde nasci, vivo e tenho intensa relação afetiva, Brasília, onde o lago e o pôr do sol sempre fizeram e fazem parte de quem vive e aprecia a vida ao ar livre na capital do Brasil, além de buscar um significado de novas ideias, novos rumos, sonhos para os novos ciclos e navegar para onde o coração aponta.
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Paleta de cores
Céu
#ef4044
R 239 G 64 B 68
C 0 M 90 Y 75 K 0
halo solar
#ed1c24
R 237 G 28 B 36
C 0 M 100 Y 100 K 0
Sol
#ef4123
R 239 G 65 B 35
C 0 M 90 Y 100 K 0
Barco
#230037
R 35 G 0 B 55
C 75 M 100 Y 0 K 75
vela
#3b0256
R 59 G 2 B 86
C 75 M 100 Y 0 K 50
Lago
#006673
R 0 G 102 B 115
C 100 M 50 Y 50 K 10
Universo visual
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